What are the 4 C's?
The 4 C's represent the essential characteristics used to evaluate and describe the quality of a diamond. Each C - Cut, Color, Clarity, and Carat weight - plays a crucial role in determining a diamond's beauty and value.

Choosing the Perfect Diamond
When selecting a diamond, consider the interplay of the 4 C's to find a stone that aligns with your preferences and budget. Whether you prioritize brilliance, size, or rarity, understanding the 4 C's will guide you in making an informed decision.
Ready to put your diamond knowledge to use? Explore our Loose Diamond Search and find your ideal stone.
Why it Matters
A proper cut maximizes a diamond's potential to sparkle, enhancing its overall appearance and value. The quality of the cut affects how light interacts with the diamond, making it a key factor in its beauty.
Why it Matters
Diamonds with higher clarity grades (fewer inclusions) are more valuable and desirable because they allow more light to pass through, enhancing brilliance and transparency.
Below is the chart that certification societies have standardized for grading to describe the clarity of a diamond.
- F - Flawless: No internal or external flaws. Extremely rare.
- IF - Internally Flawless: no internal flaws, but may have minor flaws on the outside. Very rare.
- VVS1-VVS2 - Very, Very Slight Inclusions: Have very small inclusions. It's very difficult to detect inclusions under 10 x magnifications even by a trained gemologist. VVS1 inclusions can only be seen through the pavilion. VVS2 inclusions are more visible.
- VS1-VS2 - Very Slightly Included: Inclusions can only be seen with difficulty under 10x magnification. VS1 inclusions are harder to see than VS2.
- SI1-SI2 - Slightly Included: Inclusions easy to see under 10X magnification and might be visible to the naked eye
- I1-I2-I3 - Included: Inclusions visible to the human eye.

Why it Matters
Colorless diamonds (graded D-F) are rare and highly valued for their purity and brilliance. The presence of color can impact a diamond's beauty and value, depending on personal preferences and the setting.
Why it Matters
Carat weight is a significant factor in determining a diamond's value and price. However, two diamonds of the same carat weight can have different values based on their cut, color, and clarity.
